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Producers liked Amuro and in 1995 she went solo, enjoying massive success. Namie Amuro was the most popular idol in the late 1990s, although marketed as sexier and more mature than other idols. She began her career in 1992 as a vocalist for the pop group Super Monkeys, but the group flopped very quickly. This status has since been eclipsed by Ayumi Hamasaki, who is known as one of Japan's current divas.